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I agree to the Privacy Policy and that the information provided through this page will be used by subsidiaries and affiliates of the European Arts and Culture Promotion Association (EAC), and supporting companies certified by our company(*), solely for business related to "My Castle Blueprint", such as introducing our services.
*Supporting companies are companies whose instructors are authorized by our company to provide various services related to the European Arts Council. *In the case of co-hosted seminars, participant information may be shared with co-hosting companies or individuals in order to provide information about the services, but it will not be provided to third parties.

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[Creating Value]

▶ Building the foundations of the brand

| -Definition

|-Philosophy

|-Mission

|-Value Proposition

Definition "Definition ①"

|-Brand Statement

|-A. Promise

|-B. Principle

Definition "Definition 2"

|-Customer selection

|-A. Consumer Research

|-B. Market Positioning

Definition "Definition 3"

|-Benefits

|-A. Functional

|-B.Emotional

|-C.Self-expressive

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[Communicating Value]

▶Brand Message

|-Stories

|-Customer

|-Communication

|-Strategy

Host/Narration

|-School, classroom, salon introduction

|-Company and organization introductions

|-Presenter for recitals, concerts, and performances

|-Seminar/lecture moderator

|-Ceremony Master of Ceremonies

Preview and promotional video production

|-Classes, Schools, Salons

|-Companies and organizations

|-Presentations, seminars, lectures

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[Showcasing Value]

▶ Impress the brand's value

|-Experience

|-Visual

|-Emotional value

Artistic website creation

|-With audio guidance

|-Model information included

Social media and blogs

|-Header design

|-Thumbnail

|-Banner

|-Advertisement

Brand item production

|-Logo

|-Business Cards

|-Postcards and envelopes

|-Flyers and posters

|-Mail header

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[Discovering Value]

▶ Discover new brand value

|-Evaluation

|-Market Competitiveness

Event planning for seminars, lectures, presentations, etc.

▶Planning stage

|-Purpose and vision setting

|-Setting the possible performance date and performance format

|-Customer preference survey

|-Create a budget table

|-Selection of performers and meeting schedule

|-Practice Schedule

|-Organizing a support team

|-Producer Selection

|-Selection of presenter and script creation for the voice announcer

|-Planning to make a trailer video

|-Early stage design plan

|- Initial costume designs for performers

|-Original brand product planning

|-Special website creation

others

▶Venue arrangements ▶Ticket management ▶Public relations and marketing ▶Performer support ▶Sound, lighting and recording ▶Management on the day of the performance ▶Merchandise ▶After-sales support

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