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* Some of the frequently asked questions are listed here
I run a music school in town. I don't graduate from a famous university, nor have I won any awards. I don't have any particular strengths that set me apart from other teachers, but can I create my own brand?
Yes, you can. In the past, if you had a brilliant background such as your university name or award history, you had no trouble recruiting students, and your music activities naturally attracted fans. However, in the digital age, you can now create your own unique brand and freely disseminate information about things that only you can do. It can be difficult to discover your strengths and originality on your own, so why not try a free business consultation?
I'm just not good at IT. I know I need to create a website, blog, and social media, but I just can't get started.
Is it possible for someone like me to create a brand and be active?
Yes, you can. For many people who work in the arts world, dealing with digital technology seems to be stressful. In the coming age, it will be necessary to learn how to deal with digital technology well. However, it takes too much time to learn from scratch and manage everything by yourself. It is possible to introduce digital energy saving measures. Please apply for a free individual consultation.
I update my social media accounts every day and I have a hand-made website, but I'm not having much luck recruiting students.
How can I recruit the right students for my position?
What kind of students would be ideal for you? Let's analyze in detail their age, gender, temperament, learning environment, whether they have an instrument, their knowledge of art and culture, their skill level, their learning purpose, etc. It is necessary to select a target. In order to differentiate yourself from other teachers in the same area, who are the students who need you the most? Where are they? It is necessary to investigate these points. Please apply for a free individual consultation.
 
年に一度の発表会をもう少し工夫を凝らした内容にしたいのですが、毎回同じになってしまいます。子どもの晴れ舞台を見に来るご父兄にももっと楽しんで貰いたいと思っています。思い切った取り組みの方法や地域に貢献できることなど、アドバイスは頂けますか?
Yes, of course. A recital is a memorable event for your family. We will advise you on the design and management of the important event as the highlight of your business, so that it will be an event that stands out from other teachers and expresses your individuality. Please apply for a free business consultation.
定期的にセミナーを開催しているのですが、受講してくれるのは生徒さんやご父兄、友人知人などで、新しいお客様の開拓ができずにいます。閉塞感を抱えている状態から抜け出したいのです。どうすれば新しいお客様にアプローチできますか?
Students and people close to you are very grateful. From now on, in order to spread your knowledge and experience, let's use the power of digital to advertise and promote your seminar. Make sure to thoroughly research who the target audience is and start advertising and promoting your seminar. Inform and attract existing customers by letter or email, and new customers by digital means. For specific suggestions, please use our free individual consultation service.
小さいながらもリサイタルを開催している音楽家です。少しずつですが、ファンも増えてきている状態です。
ただ、チケット収入から人件費や施設使用料などを差し引くと手元に残るのは僅かな収益です。イベント開催のやり方を検討したいのですが相談できますか?
Yes, it's okay. I think this is a problem that most performers have. It is very important to attract customers through steady performance activities. If you look at other industries and incorporate them into the event hosting of this era, you may be able to learn new ways of directing. Please apply for a free individual consultation with the aim of changing your perspective, broadening your horizons, and raising your viewpoint.
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[Creating Value]

▶ Building the foundations of the brand

| -Definition

|-Philosophy

|-Mission

|-Value Proposition

Definition "Definition ①"

|-Brand Statement

|-A. Promise

|-B. Principle

Definition "Definition 2"

|-Customer selection

|-A. Consumer Research

|-B. Market Positioning

Definition "Definition 3"

|-Benefits

|-A. Functional

|-B.Emotional

|-C.Self-expressive

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[Communicating Value]

▶Brand Message

|-Stories

|-Customer

|-Communication

|-Strategy

Host/Narration

|-School, classroom, salon introduction

|-Company and organization introductions

|-Presenter for recitals, concerts, and performances

|-Seminar/lecture moderator

|-Ceremony Master of Ceremonies

Preview and promotional video production

|-Classes, Schools, Salons

|-Companies and organizations

|-Presentations, seminars, lectures

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[Showcasing Value]

▶ Impress the brand's value

|-Experience

|-Visual

|-Emotional value

Artistic website creation

|-With audio guidance

|-Model information included

Social media and blogs

|-Header design

|-Thumbnail

|-Banner

|-Advertisement

Brand item production

|-Logo

|-Business Cards

|-Postcards and envelopes

|-Flyers and posters

|-Mail header

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[Discovering Value]

▶ Discover new brand value

|-Evaluation

|-Market Competitiveness

Event planning for seminars, lectures, presentations, etc.

▶Planning stage

|-Purpose and vision setting

|-Setting the possible performance date and performance format

|-Customer preference survey

|-Create a budget table

|-Selection of performers and meeting schedule

|-Practice Schedule

|-Organizing a support team

|-Producer Selection

|-Selection of presenter and script creation for the voice announcer

|-Planning to make a trailer video

|-Early stage design plan

|- Initial costume designs for performers

|-Original brand product planning

|-Special website creation

others

▶Venue arrangements ▶Ticket management ▶Public relations and marketing ▶Performer support ▶Sound, lighting and recording ▶Management on the day of the performance ▶Merchandise ▶After-sales support

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