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The SINFONIAN logo features a large Casablanca lily flower in the center, creating a design that exudes elegance and glamour, like a princess of a kingdom. Inspired by the flower language of the Casablanca lily, "grand love," the main concept of the design is "great harmony," and the motifs of "flowers, water, and sound" found in nature.

SINFONIAN logo

Three meanings

●純白のカサブランカには、美しく輝き、祝福の光りが照らしますように

●海の波のような模様には、みずみずしく潤い、循環し、流し清めますように

●音符をアレンジした模様には、宇宙の響きが、癒し、大調和をもたらしますように

The original SINFONIAN logo was designed by illustrator Reiko Kusumoto (Asterisk Agency).

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[Creating Value]

▶ Building the foundations of the brand

| -Definition

|-Philosophy

|-Mission

|-Value Proposition

Definition "Definition ①"

|-Brand Statement

|-A. Promise

|-B. Principle

Definition "Definition 2"

|-Customer selection

|-A. Consumer Research

|-B. Market Positioning

Definition "Definition 3"

|-Benefits

|-A. Functional

|-B.Emotional

|-C.Self-expressive

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[Communicating Value]

▶Brand Message

|-Stories

|-Customer

|-Communication

|-Strategy

Host/Narration

|-School, classroom, salon introduction

|-Company and organization introductions

|-Presenter for recitals, concerts, and performances

|-Seminar/lecture moderator

|-Ceremony Master of Ceremonies

Preview and promotional video production

|-Classes, Schools, Salons

|-Companies and organizations

|-Presentations, seminars, lectures

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[Showcasing Value]

▶ Impress the brand's value

|-Experience

|-Visual

|-Emotional value

Artistic website creation

|-With audio guidance

|-Model information included

Social media and blogs

|-Header design

|-Thumbnail

|-Banner

|-Advertisement

Brand item production

|-Logo

|-Business Cards

|-Postcards and envelopes

|-Flyers and posters

|-Mail header

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[Discovering Value]

▶ Discover new brand value

|-Evaluation

|-Market Competitiveness

Event planning for seminars, lectures, presentations, etc.

▶Planning stage

|-Purpose and vision setting

|-Setting the possible performance date and performance format

|-Customer preference survey

|-Create a budget table

|-Selection of performers and meeting schedule

|-Practice Schedule

|-Organizing a support team

|-Producer Selection

|-Selection of presenter and script creation for the voice announcer

|-Planning to make a trailer video

|-Early stage design plan

|- Initial costume designs for performers

|-Original brand product planning

|-Special website creation

others

▶Venue arrangements ▶Ticket management ▶Public relations and marketing ▶Performer support ▶Sound, lighting and recording ▶Management on the day of the performance ▶Merchandise ▶After-sales support

©2013-2024 hayashimiki All Rights Reserved.

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