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Are you worried about these things?

✔ 自分らしさがわからない

✔ 親や友人、世間の評価を気にしてしまい本心でやりたいことができない

✔ 独自のアイデアを収益化する具体的な方法がわかならい

✔ 創作活動に集中するとビジネス面で不安がある

✔ ブランドの独自性が伝わらず市場に埋もれている

✔ クリエイティブな仕事に対する正しい評価や報酬に結びついていない

✔ 独創的なアイデアはあってもマーケティングやセールスに苦手意識が強い

✔ どういう人がターゲットで、どんな方法で繋がりを持てるのかわからない

✔ 現在の活動方法では閉塞感があり、次のステップへどう進むか迷っている

✔ 業界の保守的な考え方が原因で革新的なアイディアを実現するのが難しい

✔ 創造的なビジョンは持っているものの効果的に伝えるスキルに欠けている

✔ 自己成長とビジネスの成長を両立できないでいる

✔ アイディアは多くあってもビジネス運営に落とし込めない
✔ 資金調達の仕方や収益モデルの作り方に不安がある
✔ 同業種との違いを明確にするための独自性を確立するのに苦労している
✔ 時代を見据えた独自のビジネスモデルが見えていない
✔ ブランドとして確立することが難しく認知度や影響力が広がらない

​​

etc.

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Original brand strategy to attract fans
The curriculum for building your own original brand consists of four major elements.
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Branding Curriculum [4 Elements]

Branding Curriculum

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1. Create

Creating Value

II. Communicate

Communicating Value

III. Captivate

Showcasing Value

IV. Discovery

Discovering Value

*大変申し訳ございません。現在リニューアル中です

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Branding Curriculum [4 steps]​ 

What are the 4 steps to expressing that "I'm attracted to you for some reason" in your business? First, let's check out the big picture of brand creation!
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  • X
  • Youtube
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[Creating Value]

▶ Building the foundations of the brand

| -Definition

|-Philosophy

|-Mission

|-Value Proposition

Definition "Definition ①"

|-Brand Statement

|-A. Promise

|-B. Principle

Definition "Definition 2"

|-Customer selection

|-A. Consumer Research

|-B. Market Positioning

Definition "Definition 3"

|-Benefits

|-A. Functional

|-B.Emotional

|-C.Self-expressive

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[Communicating Value]

▶Brand Message

|-Stories

|-Customer

|-Communication

|-Strategy

Host/Narration

|-School, classroom, salon introduction

|-Company and organization introductions

|-Presenter for recitals, concerts, and performances

|-Seminar/lecture moderator

|-Ceremony Master of Ceremonies

Preview and promotional video production

|-Classes, Schools, Salons

|-Companies and organizations

|-Presentations, seminars, lectures

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[Showcasing Value]

▶ Impress the brand's value

|-Experience

|-Visual

|-Emotional value

Artistic website creation

|-With audio guidance

|-Model information included

Social media and blogs

|-Header design

|-Thumbnail

|-Banner

|-Advertisement

Brand item production

|-Logo

|-Business Cards

|-Postcards and envelopes

|-Flyers and posters

|-Mail header

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[Discovering Value]

▶ Discover new brand value

|-Evaluation

|-Market Competitiveness

Event planning for seminars, lectures, presentations, etc.

▶Planning stage

|-Purpose and vision setting

|-Setting the possible performance date and performance format

|-Customer preference survey

|-Create a budget table

|-Selection of performers and meeting schedule

|-Practice Schedule

|-Organizing a support team

|-Producer Selection

|-Selection of presenter and script creation for the voice announcer

|-Planning to make a trailer video

|-Early stage design plan

|- Initial costume designs for performers

|-Original brand product planning

|-Special website creation

others

▶Venue arrangements ▶Ticket management ▶Public relations and marketing ▶Performer support ▶Sound, lighting and recording ▶Management on the day of the performance ▶Merchandise ▶After-sales support

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